The Power of Using E-mail In Your Marketing

Without a doubt, email is one of the most cost effective methods in marketing your business. Although email may seem be the most cost effective method and simple to implement, it is not necessarily the easiest or most responsive marketing method. Chances are your results will not be as great as you would like them to be -- unless, you learn to understand the power behind the basics of email marketing and how you can use them to your advantage.

As with any marketing method, it will take you time, patience, and consistent tracking of your marketing actions. Just because you have an email address and something to offer, does not mean you will get the results you want when you send an email message. There is much more to it.

As a business coach and network marketing trainer, I specialize in online marketing. Too often, email marketing is misunderstood. The misunderstanding is not only in how to use email but also in the power email marketing can provide to your business.

Why do I succeed at email marketing and others seem to fail Simple - I take consistent action doing the things that work! Bottom line, I have learned how to use email and unleash the power of email marketing in building my business.

Following are a few tips which helped me get the results I was looking for.

TIP # 1 - Email is Just a Tool!

Regardless of what tools you use in your email marketing campaign, your most important tool in email marketing is the telephone. Use email as a tool for leveraging your time and to supplement your communication with your prospects and downline. Do NOT forget, network marketing is about building relationships and you can’t build relationships unless you talk with people. It’s part of the process and your can’t skip it no matter how uncomfortable it makes you feel (something that will go away).

TIP # 2 - Understand What It Takes to get the Results You Want!

Type a message, click send, and they join! In the reality, that rarely happens. In fact, over 95% of those marketing online with email are not getting the results they want. Why

The answer is simple, but not easy! In marketing, there are three critical areas of the marketing mix affecting your results 1) your message, 2) your target market, and 3) your marketing method. One area out of balance and you will NOT get the results you want.

TIP # 3 - Think Long Term!

Too often we are thinking short term and focused on the immediate gain. Consistent email marketing and following up with prospects long term makes a big pay off.

I do a lot of market testing and preach “track your actions.” I have tracked my email marketing since March 1999 and average 12.2%+ in the conversion of prospect to new downline.

The real breakthrough comes from the long term results. We hear the power is in the follow-up... and it is. Here is what my statistics show and the results are Phenomenal! The prospects who entered my email marketing system in the first 70 days, within 30-45 days, 10%+ converted from prospect to downline. Currently, of those prospects entering the system in the first 70 days, I have a 29.72% conversion rate!! Bottom line, think long term!

TIP # 4 - Do NOT Spam!

Spamming is irresponsible and can get you in major problems. Spamming can ruin your reputation and credibility. Become a student of email marketing and learn. You will find over time, you will master the necessary skills. The extra steps you take in learning effective marketing and how to get results without spamming, the less likely you will be accused of spam. Being responsible in your marketing is essential and required if you want to be a credible network marketer.

Spamming isn’t just about sending commercial mail to a harvested list. Anyone can accuse you of Spamming, even if they subscribed to your personal newsletter and you have all the evidence to back you up. Most Spam complaints are based on content. The wrong type of message to an opt-in list can still get you in trouble, or at least leave you with a lot of explaining.

TIP # 5 - Personalize!

People do business with people they know and trust. Personalization in your email marketing will extend a very long way. Personalize whenever possible and remember there is a real person on the other end of your email marketing message.

That’s it - Five simple and effective email marketing tips! There are more but master these first. Implement the tips and take responsibility in your marketing. Make sure you learn and implement what you learn.